Mobile Lottery

The face of the lottery is changing. In today’s fast-paced world, potential customers are fueled by drive throughs and online bill payments. It is harder than ever to get customers to a store where they can purchase a lottery ticket. And this has decreased your sales and threatened your profits. But luckily, there is an easy solution!

LocusPlay delivers your games directly to your customers through their Mobile Phones, Tablets and the use of mobile PDA agents. This means your customers can buy a lottery ticket anytime, anywhere. LocusPlay puts the power and the promise of the lottery back into the hands of your customers. No more missed opportunities, misplaced tickets, and the inconvenience of having to go to the store.

Mobile and Lottery Insights

  • Increasing mobile gamblers - The number of people gambling from mobile devices is expected to increase by 100 million people over the next five years. Juniper Research released a report 'Mobile Gambling - A Smart Bet' that said 164 million people will either place a bet or buy a lottery ticket on their phone or tablet by 2018. Juniper also expects that mobile gambling will gain steam in 2014 as more states pass legislation and as game publishers and consumers get more comfortable gambling from their phones. | Source - Venture Beat

  • The ubiquity of mobile phones is changing the way consumers access financial services: - 28 percent of all mobile phone owners have used mobile banking in the past 12 months, up from 21 percent in December 2011 - 48 percent of smartphone owners have used mobile banking in the past 12 months, up from 42 percent in December 2011 | Source - Consumers and Mobile Financial Services 2013

  • Financial Loss from Fraud Attempts - Though fraud exists, it is often small and not on a large, harmful side. For 45 percent of organizations that experienced payments fraud in 2012, the potential loss that could have resulted from such fraud was estimated at less than $25,000. For 38 percent of organizations, the potential loss was between $25,000 and $249,999. The potential loss was $250,000 or more for 18 percent of organizations. | Source -

  • Boom of Mobile Apps - Apps market explanded more quickly than ever before in 2013. The top performing apps of 2013 and their publishers represent the clear global trends in the mobile markets: - Asian markets show the largest growth and more and more western developers are gaining ground in Asian markets, proving to be successful with cross-cultural strategies, such as localization - The monetization strategy of the freemium business model (free apps with in-app purchases) continued to be successful through 2013 as the revenue share of this business model increased. | Source - Distimo Publication - 2013 Year in Review

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